Articles
Published 2026-01-22
Keywords
- Strategic Renewal,
- Managerial Cognition,
- Cognitive Biases,
- Family-Owned Enterprises,
- Survey Experiment
Copyright (c) 2026 Authors

This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Strategic renewal is a fundamental mechanism through which organizations adapt to shifting environmental conditions, yet family owned enterprises often exhibit paradoxical behaviors when faced with the need to change. While they possess the long-term orientation necessary for sustained investment, their decision-making processes are frequently constrained by the preservation of socioemotional wealth and unique managerial cognition biases. This study investigates the causal mechanisms linking specific managerial cognitive biases namely status quo bias, overconfidence, and the illusion of control to strategic renewal intentions in family owned enterprises. Utilizing a rigorous survey experiment methodology involving decision-makers from numerous family firms, we manipulate the salience of environmental disruption to observe how cognitive biases filter strategic responses. The empirical findings reveal that status quo bias significantly impedes the initiation of strategic renewal, primarily by amplifying risk aversion and the desire to protect non-financial family endowments. Conversely, managerial overconfidence demonstrates a complex, bifurcated effect, prompting excessive commitment to untested strategic initiatives under certain environmental conditions while blinding executives to critical operational feedback. Furthermore, the illusion of control exacerbates path dependency by fostering a false sense of security regarding the firm's legacy operational models. The results contribute to the intersection of upper echelons theory and family business research by providing micro-foundational evidence of how cognitive limitations dictate macroscopic strategic trajectories. Practical implications are provided for corporate governance in family enterprises, particularly regarding the role of independent board members in mitigating executive cognitive biases during periods of industry disruption.References
- 1. Li, Y.-H.; Huang, J.-W.; Tsai, M.-T. Entrepreneurial orientation and firm performance: The role of knowledge creation process. Ind. Mark. Manag. 2009, 38, 440–449.
- 2. Balasubramanian, S.; Shukla, V.; Mangla, S.; Chanchaichujit, J. Do firm characteristics affect environmental sustainability? A literature review-based assessment. Bus. Strategy Environ. 2021, 30, 1389–1416.
- 3. Bornay Barrachina, M.; López Cabrales, Á.; Salas Vallina, A. Sensing, seizing, and reconfiguring dynamic capabilities in innovative firms: Why does strategic leadership make a difference? Bus. Res. Q. 2023, 26, 399–420.
- 4. Kovach, K.A.; Cathcart, C.E., Jr. Human Resource Information Systems (HRIS): Providing Business with Rapid Data Access, Information Exchange and Strategic Advantage. Public. Pers. Manag. 1999, 28, 275–282.
- 5. Dupont, C.; Moore, B.; Boasson, E.L.; Gravey, V.; Jordan, A.; Kivimaa, P.; Kulovesi, K.; Kuzemko, C.; Oberthür, S.; Panchuk, D.; et al. Three decades of EU climate policy: Racing toward climate neutrality? WIREs Clim. Change 2024, 15, e863.
- 6. Mashingaidze, M.; Bunu, S.V.; Mashoko, D.; Njanji, R.; Madyise, T. Adoption of Green Practices in Small and Medium Enterprises in Developing Countries. In Examining Green Human Resources Management and Nascent Entrepreneurship; IGI Global Scientific Publishing: Hershey, PA, USA, 2024; pp. 25–50.
- 7. Ning, W.; Saeed, U.F.; Kongkuah, M. Saving the Environment in Emerging Markets: The Synergistic Roles of Corporate Ownership Structure, Financing Strategy, and Innovation Capacity. Bus. Strategy Environ. 2025, 34, 5114–5138.
- 8. Morrison, E.A.; Adu, D.A.; Guo, Y. Executive compensation, sustainable business practices and firm performance: A systematic literature review and future research agenda. J. Account. Lit. 2026, 48, 224–248.
- 9. Covin, J.G.; Slevin, D.P. Strategic management of small firms in hostile and benign environments. Strateg. Manag. J. 1989, 10, 75–87.
- 10. Eccles, R.G.; Ioannou, I.; Serafeim, G. The Impact of Corporate Sustainability on Organizational Processes and Performance. Manag. Sci. 2014, 60, 2835–2857.
- 11. Kiefer, C.P.; Carrillo-Hermosilla, J.; del Río González, P. How does corporate environmental culture enable the eco-innovation transition of firms towards the circular economy? Corp. Soc. Responsib. Environ. Manag. 2024, 31, 5911–5937.
- 12. Rauch, A.; Wiklund, J.; Lumpkin, G.T.; Frese, M. Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future. Entrep. Theory Pract. 2009, 33, 761–787.
- 13. Ambrosini, V.; Bowman, C. What are dynamic capabilities and are they a useful construct in strategic management? Int. J. Manag. Rev. 2009, 11, 29–49.
- 14. Sen, S.; Bhattacharya, C.B.; Korschun, D. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. J. Acad. Mark. Sci. 2006, 34, 158–166.
- 15. United Nations. The Sustainable Development Goals Report 2025; United Nations: New York, NY, USA, 2025; Available online: https://unstats.un.org/sdgs/report/2025/The-Sustainable-Development-Goals-Report-2025.pdf (accessed on 20 January 2026).
- 16. Wally, S.; Baum, J.R. Personal and structural determinants of the pace of strategic decision making. Acad. Manag. J. 1994, 37, 932–956.
- 17. López-Gamero, M.D.; Molina-Azorín, J.F.; Claver-Cortés, E. The whole relationship between environmental variables and firm performance: Competitive advantage and firm resources as mediator variables. J. Environ. Manag. 2009, 90, 3110–3121.
- 18. Houessou, A.M.; Aoudji, A.K.N.; Biaou, G. Nexus between Competitive Business Strategy and Firm Performance: Moderating Effect of Competitive Intensity. J. Afr. Bus. 2025, 26, 514–537.